Saturday, February 4, 2012

Tangerine Tango Named 2012 Color of the Year

You may remember back in September I did a post on the Pantone Institute, they are the originator of the Pantone Matching System (PMS) and I wrote about their Spring 2012 color predictions. Well every year in January they pick one color that they believe will be the color of the year! Kind of like waiting on the groundhog we always look forward to their big news because we are usually preparing for the January Atlanta Market so we want to be aware of any big new trends.
Drum roll please....
The Color of the year 2012 is... TANGO TANGERINE

According to the official announcement, the deep red-orange color is intended to give us all a big boost of energy; a recharge and a refresh. Leatrice Eiseman, executive director of the Pantone Institute tells us more about the choice for 2012:

Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it. Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”

With the latest recognition, tangerine tango becomes a slightly more elite spoke in the world's color wheel, joining, in addition to 2011's honeysuckle, such hallowed hues as turquoise (2010), mimosa (2009), blue iris (2008), chili pepper (2007), sand dollar (2006), blue turquoise (2005), tigerlily (2004), aqua sky (2003), true red (2002) fuchsia rose (2001) and cerulean (2000).

Pantone states that, pop culture, fashion and finance all influenced the conclusion that Tangerine Tango represents tempered optimism and a move to better times ahead. Over the past several years, orange has grown in popularity and acceptance among designers and consumers alike.

But unlike in years past, Thursday's announcement of the radiant, reddish orange's rising-star status came with an unprecedented level of merchandising in place, including messenger bags, coffee mugs, journals, coffee mugs and even wedding attire, all imbued with the soon-to-be hot hue. Look for Tangerine Tango and similar shades of orange to appear on everything from bicycles to handbags, chairs to china. Cheerful yet sophisticated, it's a color that spells style. Think Hermes and you get the picture.

Perhaps most noteworthy was the announcement of Pantone's collaboration with Sephora on a first-ever, limited-edition Color of the Year beauty collection, which will include eye shadow, lipstick, lip gloss, nail polish and accessories. It is scheduled to hit Sephora stores in March.

Now honestly I find that people either love the orange color-way or hate it... there doesn't seem to be an in-between. I must say that I am finding that I like it much more than I used to. It really is "fresh" and I think cheerful for the spring and summer especially. It also coordinates with many more colors than one would imagine. I love it with white and dark army green for that "preppy" look.

While we don't suggest that you run out and paint your entire house a Tangerine Tango hue, we do think it is fun to watch and follow trends. Maybe you can infuse just a little into your home or wardrobe?

Come into our Blue Ridge location and check our our Inspiration Vignette, hopefully we can inspire you to open up to the possibilities!! Orange you glad we told you? (couldn't resist!)